REDWOOD CITY, Calif. (October 24, 2000) — A national survey of 1,000 adults conducted by Bruskin Research for Shutterfly (www.shutterfly.com), the leading online photo service, found that 72% of Americans plan to send holiday greeting cards this year. However, many of those cards may never reach the post office as nearly half of the respondents admitted to buying cards in the past and never mailing them.

Of the people who sent cards in 1999, 40% complained that their biggest frustration was finding the time to sit down and complete the task. Americans are facing more and more demands on their time, and with the added holiday responsibilities of planning parties, cooking family meals, shopping for gifts and wrapping presents — it’s no wonder holiday greeting cards don’t always make it to the mailbox.

“At Shutterfly, we’ve made it easy and fun to send personalized, professional photo greeting cards without hassle. Your holiday greeting cards can be completed and mailed in a matter of minutes,” said Jayne Spiegelman, CEO and Co-Founder of Shutterfly. “As a working mother, I know how hectic the holidays are — even so, it is important to let family and friends who are far away or equally busy know that you are thinking of them by sending them a personal holiday greeting.”

Holiday cards account for nearly one quarter of all individual seasonal cards sold according to the Greeting Card Association of America. The Shutterfly poll indicated that photo cards are a popular option — nearly 40% of those surveyed would prefer photo cards over regular cards because they like the personal nature of photo cards.

Shutterfly is the only photo service that lets people turn their pictures into high-quality greeting cards. Card senders save time and aggravation by eliminating multiple trips to the post office and standing in line for stamps. With the click of a mouse, each card can be personalized with a different picture or message inside. Another click delivers cards directly to recipients, or to the sender with pre-addressed, stamped envelopes ready for mailing, or in boxes with blank envelopes.

“Shutterfly’s technology makes it easier for everybody to stay in touch during the holidays. And what could be better than letting the people you care about hear from you in a very personal way?” adds Spiegelman.

How to send holiday cards:

• Transfer digital pictures to www.shutterfly.com or mail in regular/APS (ADVANTIX®) film for free processing and scanning
• Select picture(s) for card(s)
• Add holiday borders or special effects (e.g., soft focus or sepia tones)
• Personalize with a unique message or holiday greeting
• Choose text color and type style and size
• Select recipients from mailing list (import addresses from Microsoft Outlook)
• Select stamp design and return address
• Choose Shutterfly to directly mail cards to recipients, or deliver cards back to sender with pre-addressed, stamped envelopes, or as cards boxed with blank envelopes

About Shutterfly
Shutterfly is a new kind of photo service that makes it simple, convenient and fun for people to take and give pictures. With only the Internet and a camera, Shutterfly users can easily enhance, personalize, store and share photos. Most importantly, they can transform their digital pictures into 35mm-quality prints or cards and have them mailed to friends and family, all over the world. PC Magazine recently selected Shutterfly as the best online photo service, granting Shutterfly its coveted Editors’ Choice Award and rating the service “Excellent” with a five-dot rating-the highest rating available. The privately held company is headquartered in Redwood Shores, California and is backed by Jim Clark, Mohr Davidow Ventures, Adobe Ventures and Tom Jermoluk. For more information about the company, visit www.shutterfly.com

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Source: Bruskin Research polled 1,000 U.S. residents September 22, 2000 on behalf of Shutterfly.

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