Press Releases Jan 23, 2007

This Valentine’s Day Shutterfly Lets You Wear Your Heart on Your Sleeve, or Wrist, or Shoulder

REDWOOD CITY, Calif., Jan 23, 2007 (BUSINESS WIRE) — Proving you can take it with you this Valentine’s Day, Shutterfly, Inc. (NASDAQ: SFLY), an Internet-based social expression and personal publishing service, today announced the availability of eight new customizable photo gifts designed to let consumers carry their favorite memories with them wherever they go. Ranging from personalized sterling silver jewelry and photo-adorned cosmetic bags, to the more traditional chocolate surprise, there are options at Shutterfly for every Valentine’s Day shopper.

Gifts for the Jewelry-Lover

Jewelry continues to be a favorite gift for Valentine’s Day: make it even more personal with one of Shutterfly’s new photo gifts, including:

— Sterling Necklace ($49.99) – Recipients can keep their sweetheart close to their heart with this classic sterling silver pendant on a 16-inch extendable chain. It’s the perfect accessory.

— Sterling Bracelet ($49.99) – Complimentary to the necklace, this adjustable sterling silver chain-link bracelet with photo-charm becomes a treasured keepsake with your Valentine’s favorite picture.

— Pewter Key Ring ($19.99) – A daily reminder of your love, this plated pewter key ring holds a single one-inch squared, mini photo frame of you and your Valentine.

Gifts for the Woman on the Go

Shutterfly is introducing a host of stylish and functional handbags for today’s busy woman, including:

— Bucket Tote ($79.99) – Keep your Valentine organized with a photo-personalized bucket tote. Features an elegant and durable micro fiber exterior, ribbed faille interior, top-zip and nickel feet.

— Everyday Purse ($59.99) – Create a fashion statement with a photo-personalized purse. At 8.5 x 6 x 3 inches, your Valentine will have plenty of room for life’s necessities, and an interior zipper pocket will make sure they’re secure. Constructed with micro fiber exterior, ribbed faille interior, snap-flap closure and nickel feet.

— Cosmetic Bag ($39.99) – This unique carry-all for your Valentine’s important beauty essentials is perfectly sized for use as a travel case or an evening bag. Constructed with micro fiber exterior, ribbed faille interior, interior zipper pocket and nickel feet.

And Because it Wouldn’t be Valentine’s Day Without Chocolate

— Mug with Ghirardelli Chocolate ($19.99) – For your Valentine to enjoy now and use daily, Shutterfly’s award-winning 15-ounce white photo mug features a single image of your choosing and holds a sampling of premium Ghirardelli chocolates.

In addition, Shutterfly is introducing specially designed Valentine’s Day styles and covers to its selection of beautiful and timeless Photo Books for customers who want to express their heartfelt memories. As with all of the Company’s Photo Book offerings, each is customizable with your favorite images and personal messages to show how much you care. And beyond gifts, Shutterfly features a range of new Valentine’s Day cards including the Company’s exclusive kids’ themes: Thomas & Friends(TM), Angelina Ballerina(TM) and Clifford the Big Red Dog(TM).

For more information on Shutterfly’s Valentine gifts and cards, please visit www.shutterfly.com/valentine.

About Shutterfly

Founded in 1999, Shutterfly, Inc. (NASDAQ: SFLY) (www.shutterfly.com) is an Internet-based social expression and personal publishing service. Shutterfly provides a range of products and services that make it easy, convenient and fun for consumers to upload, edit, enhance, organize, find, share, create, print and preserve their digital photos in a creative and thoughtful manner. Shutterfly and Shutterfly.com are trademarks of Shutterfly, Inc.

SOURCE: Shutterfly, Inc.

Media:
Shutterfly, Inc.
Bridgette Thomas, 650-610-3519
bthomas@shutterfly.com

Copyright Business Wire 2007

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