Press Releases Aug 12, 2014

ThisLife by Shutterfly Provides Best-in-Class Memory Management Solution

Service Launches out of Beta and Delivers Easier Photo Gathering, New Organization Tools, Enhanced Mobile Apps

REDWOOD CITY, Calif.–(BUSINESS WIRE)– Shutterfly, Inc. (NASDAQ:SFLY), the leading manufacturer and digital retailer of high-quality personalized photo products and services offered through a family of lifestyle brands, today announced the full release of ThisLife by Shutterfly. Now out of beta, ThisLife by Shutterfly offers the most full-featured end-to-end memory management solution available. Users can seamlessly gather and intelligently organize photos and videos from virtually anywhere, into one safe and secure place, so they can easily share and do more with their memories. Best-in-class enhancements include auto import and background upload for desktop and mobile, enhanced organization tools such as the ability to favorite, hide, and filter photos and videos, more sharing options, advanced search, and enhanced mobile experience for iOS, Android, and Kindle devices.

“ThisLife by Shutterfly solves a huge consumer need: management of life’s most important memories. We live in a multi-device world and managing, organizing and celebrating photos and video has become overwhelming,” said Jeffrey Housenbold, president and CEO of Shutterfly. “The launch of ThisLife by Shutterfly provides customers with the most comprehensive memory solution on the market. Our platform allows customer the ability to focus on reliving, sharing and creating products with their favorite memories instead of spending hours tediously cataloging and organizing images and video.”

In addition to the full suite of new features rolled out in the full release, ThisLife by Shutterfly continues to offer a best-in-class memory solution comprising facial recognition, duplicate detection, chronological organization and instant product creation. To help customers relive their favorite memories, a new “Rediscover” feature uses advanced algorithms to select and send personalized weekly emails with favorite photos from years’ past.

Over the next few months, features that leverage imaging data, metadata and Shutterfly’s proprietary algorithms will further enhance the experience. Three plan options for the service include a free subscription (up to 2,500 photos), and two yearly introductory pricing plans based on data usage ($59/year for up to 25,000 photos and videos and $139/year for up to 100,000 photos and videos). Both paid plans offer a free photo book to new subscribers, adding a memory keepsake to a virtual memory solution.

About ThisLife by Shutterfly

ThisLife by Shutterfly is holistic memory management solution that makes it easy to seamlessly gather and organize photos and videos from multiple devices, cloud services and social networks, into one safe and secure place. With tools like facial recognition, simple filtering, duplicate detection and a full suite of mobile offerings, ThisLife by Shutterfly allows customers to enjoy, share and do more with their memories. Powered by Shutterfly, Inc., ThisLife customers can quickly make premium photo books, cards and gifts in just a few clicks. For more information about ThisLife by Shutterfly, visit

ThisLife by Shutterfly is part of the Shutterfly, Inc. family of premium lifestyle brands which includes: Shutterfly, Tiny Prints, Wedding Paper Divas, Treat, MyPublisher and BorrowLenses. For more information on Shutterfly, Inc. visit

Shutterfly, Inc.
Investor Relations:
Michael Look, 650-610-5910
Media Relations:
Nicole Stier, 650-610-6013

Source: Shutterfly, Inc.

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