Press Releases Aug 22, 2000

TOSHIBA SELECTS SHUTTERFLY AS ITS ONLINE PRINT SOLUTION

REDWOOD CITY, Calif. (August 22, 2000) — Shutterfly, the leading online photography service, today announced the formation of a strategic partnership with Toshiba, a top manufacturer and distributor of digital cameras. According to the terms of the partnership, Toshiba’s digital camera customers will have access to Shutterfly’s quality prints and customer-focused services. Shutterfly and Toshiba will engage in various joint marketing programs to provide the benefits of online digital photography directly to digital camera users.

“We want to ensure that our customers have the best possible experience with digital photography, which is why we chose to partner with the highest quality photo solution on the Internet,” said Doug Freck, Vice President and General Manager of Toshiba Imaging Systems. “Our partnership with Shutterfly provides consumers with the tools they need to get the most out of their digital cameras.”

The partnership delivers added value, convenience and service to Toshiba customers by offering them free prints from Shutterfly with the purchase of a digital camera, including the new, award-winning PDR-M70® three-megapixel camera. Toshiba and Shutterfly will also collaborate toward providing software that makes it easy for Toshiba camera users to upload their digital images to the Internet and redeem their free prints. Shutterfly provides a convenient way for consumers to view and share photos online, personalize their photos with borders and effects and order high-quality prints of their favorite images.

“Ensuring that customers receive the highest quality prints from their digital images is our top priority,” said Shutterfly Vice President of Marketing Julie Herendeen. “We are excited to be able to deliver our 35mm-quality prints to Toshiba customers and to extend our relationship with this market leader.”

About Shutterfly
Shutterfly is a new kind of photo service that makes it simple, convenient and fun for people to take and give pictures. With only the Internet and a camera, Shutterfly users can easily enhance, personalize, store and share photos. Most importantly, they can transform their digital pictures into 35mm-quality prints and have them mailed to friends and family, all over the world. PC Magazine recently selected Shutterfly as the best online photo service, granting Shutterfly its coveted Editors’ Choice Award and rating the service “Excellent” with a five-dot rating — the highest rating available. Shutterfly services are available at www.shutterfly.com and through partners including Yahoo!, Adobe and PhotoPoint. The privately held company is headquartered in Redwood Shores, California and is backed by Jim Clark, Mohr Davidow Ventures, Adobe Ventures and Tom Jermoluk. For more information about the company, visit www.shutterfly.com.

About Toshiba
Headquartered in Irvine, California, Toshiba Imaging Systems is a division of Toshiba America Information Systems, Inc., and part of the $48 billion Toshiba Corporation, a global leader in high technology products with 307 major consolidated subsidiaries worldwide.

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