Bold new collaboration with legendary style makers Georgina Chapman and Keren Craig debuted at New York Bridal Fashion Week
SANTA CLARA, Calif.–(BUSINESS WIRE)– Wedding Paper Divas announced a collaboration with the iconic fashion brand and celebrity favorite, Marchesa, and unveiled a striking new collection of wedding stationery at New York Bridal Fashion week. The collection, perfect for the trend-forward bride looking for something a bit unexpected, is immediately available for purchase exclusively at www.weddingpaperdivas.com/marchesa. The new collection offers eight elegant designs, bringing renowned Marchesa co-founders Georgina Chapman and Keren Craig’s one-of-a-kind couture creations to wedding invitations for the first time.
Designed exclusively for Wedding Paper Divas, the collaboration is reminiscent of fresh-off-the-runway designs debuted at Marchesa’s Spring 2014 show and recent bridal collections. Through intricate lace detailing, gorgeous watercolor illustrations and feminine florals, each piece in the collection offers exquisite detailing, unique to the Marchesa brand.
“When it comes to creating gowns, we’re always driven by the fabrics, accents and the embellishments that we love – and we let our favorite pieces from our bridal and runway collections guide the design process for the Wedding Paper Divas stationery collection,” said Marchesa co-founders, Georgina Chapman and Keren Craig. “We experimented with modern touches and darker color palettes in our recent designs, and carried this aesthetic over to the invitations as well. We think the designs translate beautifully onto the printed page, and we’re so excited to make our mark in the stationery world.”
The eye-catching new designs offer a variety of darker, seductive backgrounds accented with lighter colors, highlighting a modern aesthetic with romantic undertones that can work for a range of events, from a rustic outdoor wedding to a more formal black-tie affair. Not limited strictly to invitations, the suites also feature save the date cards, response cards, enclosure cards, thank you cards and more.
Couples looking for elegance with an edge will fall in love with the bold new suites, with designs including:
- Night Blooms: Moody and dramatic tones, with hand-painted watercolor flowers and gilded stems, this design zooms in on details from an acclaimed Spring collection evening gown
- Artful Floral: Hand-illustrated details in this design perfectly marry elegant, sophisticated typography and fanciful florals, evoking a romantic and timeless look
- Breathtaking Blossoms: Also adapted from one of the Spring 2014 gowns, this design mixes white, pastel purple and green tones for a chic feminine feel
“Known for being a tastemaker, Marchesa has taken a fresh, modern approach to wedding stationery while remaining true to their signature style,” said Janel Wiley, Wedding Paper Divas. “The ornate, jaw-dropping designs translate perfectly to paper, and we’re so excited to offer couples gorgeous new options to illustrate their unique love story and punctuate their big day.”
The line was first previewed in April 2014 at New York International Bridal Week, where the new stationery collection was displayed alongside Marchesa fashions at a luxurious suite in The London Hotel. Pictures from the event are available here: http://mm.gettyimages.com/mm/nicePath/gyipa_public?nav=pr221896407
Designs are available in a variety of premium paper options, including a luminescent Pearl White Shimmer Paper, Premium DoubleThick™ Matte Paper and various trim options. As with all Wedding Paper Divas paper products, Marchesa’s wedding stationery collection is completely customizable. Detailed white-glove service ensures each individual order receives personal attention from stationery specialists and designers to help couples with every detail, including wording, layout and etiquette questions, to ensure every invitation is perfect.
The Marchesa collection for Wedding Paper Divas is available now at www.weddingpaperdivas.com/marchesa. To learn more about Wedding Paper Divas and the 2014 wedding stationery collection please visit the website or follow us on facebook.com/weddingpaperdivas, twitter.com/WeddingPaprDiva, instagram.com/weddingpaperdivas and pinterest.com/weddingpaper/.
About Wedding Paper Divas
Wedding Paper Divas offers stylish and personalized save the dates, wedding invitations, thank you cards, bridal shower invitations, and more, all designed by the leading artists in the industry. Regardless of style or budget, every order will receive better-than-boutique service with one-on-one design and etiquette expertise from wedding stationery specialists. Wedding Paper Divas uses the highest quality paper and offers a promise of complete satisfaction. For more information about Wedding Paper Divas visit www.weddingpaperdivas.com.
Wedding Paper Divas is part of the Shutterfly, Inc. family of premium lifestyle brands which includes: Shutterfly, Tiny Prints, Wedding Paper Divas, Treat, MyPublisher, ThisLife and BorrowLenses. For more information on Shutterfly, Inc. visit www.shutterflyinc.com.
Co-founded by Georgina Chapman and Keren Craig, the company’s namesake and muse is the noted eccentric European style icon Marchesa Luisa Casati. The collection, designed by Georgina Chapman, is available in the United States at Bergdorf Goodman, Neiman Marcus, Saks Fifth Avenue and specialty stores nationwide. Internationally it can be found at Harrods in London, Holt Renfrew in Canada, Joyce in Hong Kong, Alothman in Kuwait and other prestigious stores worldwide.
Photos/Multimedia Gallery Available: http://www.businesswire.com/multimedia/home/20140414005548/en/
Source: Wedding Paper Divas
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