Press Releases Mar 08, 2010

You Say It’s Your Birthday: Shutterfly Gets the Party Started with New Invitations and More

REDWOOD CITY, Calif., Mar 08, 2010 (BUSINESS WIRE) — Shutterfly, Inc. (NASDAQ:SFLY), the leading Internet-based social expression and personal publishing service, today celebrated its birthday by providing helpful ideas for consumers celebrating theirs: a new line of invitations for kids and adults and a variety of other photo gifts to commemorate the occasion. Also in commemoration of Shutterfly’s 10th birthday, the Company launched a Birthday Celebration Contest, which invites consumers to upload and share photos and videos from their favorite birthday celebrations from the past 10 years to receive 25 free prints, as well enter our photo contest with a $1,000 cash prize. Shutterfly’s Birthday Celebration Contest runs March 4 through April 29, 2010; enter at

“Your birthday is the one day of the year that’s all about you, so make the most of it with a party invitation that reflects your style,” said Stephanie Roeder, Shutterfly’s Card Stylist. “Our new party invitations incorporate fresh color pairings and designs from Shutterfly’s collection of world-class designers that will make you feel like royalty on your special day.”

Featuring photo and non photo cards, adult party invitations, baby’s first birthday invitations and kids’ styles to suit any theme, Shutterfly’s line of birthday invitations offer something for every fete. From “Red Zebra” for your best friend’s 30th and “Spring Mums” for Mom, to “You Rock” or “Surfer Dudes”, perfect for teens, Shutterfly’s invitations help you kick off the celebration in style. Printed on quality 5×7 or 4×5 cardstock and packaged with matching envelopes, an invitation from Shutterfly says “birthday done right”.

Shutterfly’s Roeder offers the following tips for memorable birthdays:

  • Ditch the e-vitation: Online invites are fine for large parties of 30 or more, but more intimate occasions call for a more personal touch. Many Shutterfly invitations feature complimentary address labels to complete the look.
  • Put the card before the horse: Can’t find a theme? Let the card styles guide you. Peruse Shutterfly’s hundreds of options and wrap a theme around the invitation you like best. Is your child a party animal? Turn your house into a zoo and encourage attendees to wear their animal costumes for a prize (moms will love another use for those Halloween costumes hanging in the closet).
  • You’ve come a long way, baby: Throwing a party for a friend? Add a personal touch by incorporating a vintage baby picture of the guest of honor on the invitation. Print it on canvas and display at the party to make guests gush.

Beyond cards, Shutterfly offers a host of ways to make birthdays special, from gift tags and personalized photo gifts playing cards, coasters, magnets and more to hardcover birthday themed photo books to capture the event forever. Create a PhotoShow DVD to chronicle birthdays past or fun times with friends and family in attendance. Or, snap photos on your iPhone and immediately send a Wink Photostrip of shots from the party to attendees.

For more on Shutterfly birthday ideas, please visit

About Shutterfly

Founded in 1999, Shutterfly, Inc. is an Internet-based social expression and personal publishing service. Shutterfly provides high quality products and world class services that make it easy, convenient and fun for consumers to preserve their digital photos in a creative and thoughtful manner. Shutterfly’s flagship product is its award-winning Photo Book line, which helps consumers celebrate memories and tell their stories in professionally bound coffee table books. More information about Shutterfly (NASDAQ:SFLY) is available at Shutterfly and are trademarks of Shutterfly, Inc.

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SOURCE: Shutterfly, Inc.

Shutterfly, Inc.
Gretchen Sloan, 650-610-5276

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